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THE BRAND

ABOUT GOLDLION

It's a Man's World

OUR HERITAGE

Goldlion was founded by businessman Dr. the Hon. Tsang Hin Chi, G.B.M in 1968.  

Since its inception, the brand has been adhering to its mission of diligence and integrity, to be people-oriented, customer centric and to constantly pursue excellence.

 

The Chairman of Goldlion, Mr Tsang Chi Ming, J.P.

Goldlion’s slogan, “It’s a Man’s World”, is deeply rooted and forms the benchmark for men’s style. Classic, high quality and high taste – is what Goldlion aims to be for its customers.

 

More about Goldlion Holdings Limited here.

Our Mission
To be the preferred formalwear brand for contemporary men.

Our Vision
To provide high quality and tasteful lifestyle for contemporary men.

Our Values
Patriotism, Diligence & Honesty, Premium Quality.

THE LOGO

GOLDLION

More than just a symbol, the Goldlion calligraphy logo was a product of founder Dr Tsang’s vibrant imagination in year 1971 and was personally handwritten by him.
With the growth of the brand over the years, the logo eventually became an icon in the industry.

A 55 YEARS LEGACY

The Tsang family translated their passion for fine menswear and leather goods into Goldlion’s brand DNA, focusing on bringing elegant and timeless menswear style to the market. From being the first Hong Kong menswear brand to enter the China market in 1984, to setting the ties trend in the 1980s and becoming an internationally acclaimed brand in 2011, the progress over the years brought new inspirations while never forgetting the brand’s commitment to quality and design.

Goldlion 3388, first launched in Xintiandi, Shanghai, at Shanghai Fashion Week.

Learn more about Goldlion 3388

The 3388 collection now sits in Maison Goldlion, an experiential retail space including four functional areas: a High-tech Visual Retail Space, a Customized Experience Area, a Multi-functional Exhibition Space, and a Creative Tea Cultural Experience Zone. The aim is to create a “new era’s digital diversified retail experience” with a brand-new concept. The project’s spatial concept takes Goldlion’s brand spirit as the core, incorporating the cultural, architectural, and symbolic features of “gold” and “home”, “home” and “country” into its design.

 

The High-tech Visual Retail Space uses technologies such as “black technology” VM with 3D effect for the naked eye to create an interactive shopping experience. The Customized Experience Area and Multi-functional Exhibition Space provide personalized service for customers. They can also be used for various multimedia exhibitions and small clothing conferences, etc., creating a showroom that is in line with the digital aesthetics of the new era. From conceptual design, space layout to product packaging, the Creative Tea Cultural Experience Zone enhances the brand’s tea culture system in a three-dimensional way. In the future, household products, such as tea sets, tableware, and furniture, will be added to present a new lifestyle scene.

 

Goldlion brings together top teams from home and abroad and will constantly develop innovative elements in various functional areas to celebrate the poetic collision of craftsmanship and technology.


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Take a Virtual Tour of our Maison Goldlion Retail Space in Xintiandi Shanghai

More about Goldlion Holdings Limited here.